Thursday, September 12, 2013

October Concerts Will Weaken The Industry

Ugandan music has been growing since 1970s. Today we can see that it fairs well on the Africa and world map. You would say, that after Nigeria, and South Africa, we may be coming next, world over.
The last 3 years have seen some people break to the top positions and the top musicians gambling, just to keep in the game. World over, its un usual for an artist or group to have about 3 songs in the top 10 countdown, but trust me, this year it happened in Uganda, when BET Awards Nominees, Goodlyfe had about 3 songs in the top 10 charts, i.e Obudde, Magnetic and Fitting. still with following songs like Can't let you go.
Well let me get on point. Everybody who the year is leaving out, seems to set a launch date in the remaining 3 months. We see over 4 concerts in October, i.e Iryn Namubiru 4th, Rema 18th, Juliana 18th, Walden 18th, Eddy Kenzo 25th, Walukagga then Later this month we see Pastor Bugembe also launching. Then November, Bobiwine on 8th. Not forgetting the battle of champions between Goodlyfe and Bebe Cool on December 6th.
All these people are struggling for the 30,000 Ugandans who attend concerts,more so at this tough economic time.
Well people have money, that's what you think? Yes they do, but remember there are people/ companies sponsoring these events, who spend at least 50 Million Ugx, which they hope to get back after consumption.
This is what I think is going to happen.
All musicians are going to get a crowd, because each of them has a following, but trust me, non of them is hitting the 10,000 people turn up. Well this is not good to the sponsors, because that means they will pull out, and invest else where, may be kick boxing. This will lead to the weakening of our industry which I think no one of us wishes.
What is the way forward?
The mistake was made, everybody put up dates, but next year, we should remember that its not all about launching to show people that you are good, or to get money to help you survive. There are other things an artist can do, like making endorsements, upcountry shows, e.t.c.
These are things musicians should focus on other than all of them looking at launches.

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I love you all.
JP.

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