Amazing Download Campaign.
We would like to inform you about this amazing campaign by Derrick Ashong, The guy who hosts The Stream on Al Jazeera. He has an amazing talent in music, public speech and so much more.
We would like you to take part in his camapign by downloading his album.
Read the Posts below for details of how you can be of great help.
You should also know that the Four of us are already part of the campaign, because we believe its worth Standing for.
Bless,
MLK Day in VA
Tuesday, January 17, 2012 at 1:49PMAs I posted yesterday I spent MLK day giving a presentation at Emory & Henry College in Emory, VA. After I made the post I had an opportunity to hang out w/ the kids for a smaller workshop & we had a really inspiring conversation. The opening question was "what can we do to sustain the spirit of change that we've cultivated at school, when we leave & go out into the real world?" I think the only way to truly achieve what you want in life is to surround yourself with people who share a similar vision. That's not to say you ought to hang out only w/ people who agree with you - every prize-fighter learns to spar long before they become a champion. It is to say, though that the people around you will inevitably help to enhance or diminish you. As my mom always told me growing up "show me your friends, and I'll show you who you are."
Our culture has a tendency to lionize the successful, without necessarily acknowledging the full cast of characters it takes to make a leading man or leading lady. It can be daunting for anyone to aspire to the heights achieved by those you admire, without realising that they didn't make it alone - no one ever does.
We are all products of our community, and our success or failure is heavily influenced by the people we surround ourselves with. This doesn't mean, if you came up in a community where no one has done what you aspire to, that you need to lower your aspirations. The reality is, sometimes to transcend the constraints of the community we're in, we need to go out and build a new one. I'm blessed to be part of a community of artists, thinkers & change-makers who have something to say about the world we live in and are committed to making a positive impact. I'm happy to have found some kindred spirits down in Emory!
Check out the video of the event they put together above, plus a bonus excerpt below.
D.N.A
THE MILLION DOWNLOAD CAMPAIGN
You wanna be down? DOWNLOAD!
Million Download Campaign - Voices of Change
Monday, January 16, 2012 at 12:11PM
I'm spending this MLK Day at Emory & Henry College in Emory, VA giving a keynote & a workshop looking at the "power of music in times of social unrest." I love that I was asked to give a talk about artistry on a day when people are commemorating an icon of the Civil Rights Movement, because I think too often music and other forms of art are relegated to a kind of sideshow in discussions of societal change. Music is fun, it's cool to kick it with at the club, but when we're talking about serious economic, political and social challenges, there's no room for that sort of "frivolous" thing.
To that I say there's always room for Jell-O. And there's even more room for creatives to take a place at the table in any discussion of where society is going. I was asked today before I began my talk about what has happened to "real music" or "music with meaning" in our culture. I know artists who are making meaningful statements in beautiful and impactful fashion on a regular basis, but who are not necessarily the ones you hear. The reality is, the consolidation of the Recording Industry has arguably constricted the breadth of traditional outlets for development and promotion of talent - if the best Indie labels are gobbled up by majors, the economics of running a multinational corporation will more often than not trump the kind of risk required to develop, launch and ultimately "break" truly groundbreaking voices. The very risk that was historically taken by those Indies.
This is not to say that there isn't amazing music being made in the world today, even in the mainstream industry. But when you peer past the initial veneer of artistic success, you start to wonder how many of today's major acts are actually doing something new, and how many are revisiting and reinventing sounds & styles of the past?
In the end, it may indeed be true that there is nothing new under the sun; as artists we are all discovering, interpreting and building upon those who played before us. But if we truly want to reframe the kind of music we hear, we need to start by reforming or replacing the systems that deliver that music to us.
The voices of change may not be perceived as profitable by the Major labels, but they've never mattered more than in these times of global upheaval. I want to hear songs that speak to my heart & soul, as well as those that stimulate the swaying of savory hips. In the end, we will vote with our feet, our tweets, our pocketbooks and word on the street, for the music that ultimately matters most to us.
D.N.A
THE MILLION DOWNLOAD CAMPAIGN
You wanna be down? DOWNLOAD!
Campaign Launch Day!
Monday, January 9, 2012 at 4:46PMOver the last few years, I've been super blessed to have my "voice" increasingly heard on a bunch of issues I really care about. Given that this is an election year for half the planet, I've decided to jump on the bandwagon & run my own 2012 campaign. Fortunately this one is not for elected office, so you won't need to see my birth certificate (FYI I was totally born in Africa).
Over the next 50 weeks, with a little help from my friends, I'm launching a campaign to give away a million downloads of music from my latest album AFropolitan. It will be the biggest Christmas present I've ever given & there's no way in heck I can do it alone. That's where YOU come in. So before we go any further, here are a few answers to some of the questions you might have:
Q: Why are you GIVING away music?
A: Because I wrote it to express my feelings about the state of the world we live in today, and I want you to hear it.
Q: But you're giving it away for free! Isn't that crraaazzy?!
A: Artists don't make money selling music. Record labels do. Musicians make money doing shows, licensing music, building endorsements & children's sneaker lines and all kinds of other cool things that tend to be more effective the more people are listening to the music you're making.
Q: But wouldn't you rather people BUY your music?
A: Mmmm, I'm not going to "prevent" you from buying it, that's certainly a nice vote of confidence. But I'd really much prefer you downloaded & SHARED it with someone you dig, because music is meant to be consumed together.
Q: Together? What are you some kind of communist?
A: No, but seriously think about it - historically the only way you could hear music was to go out and listen to someone playing it live, because for the bulk of human history the technology didn't exist to record & replay music. As such if you went to hear music, at the very least there had to be you and the musician there...together. Furthermore, music is not something we could do "separately" prior to the advent of the Walkman. If I'm playing one song outloud, you realistically can't be playing another or we'll both quickly go crazy. So human beings evolved with music as a phenomenon that was fundamentally about togetherness. But we don't necessarily listen to it that way anymore.
I want to get back to the basics. And that means I want all my friends & fans listening to these songs together, sharing them with loved ones, talking about them with people who care about music, and hopefully thinking about the meaning in what they're hearing.
I want to get back to the basics. And that means I want all my friends & fans listening to these songs together, sharing them with loved ones, talking about them with people who care about music, and hopefully thinking about the meaning in what they're hearing.
Q: Do you have a subversive socio-political agenda in doing this?
A: Yes
Q: What is it?
A: Download the music. You'll figure it out. (NB. Do NOT play it backwards. No seriously, it won't sound good)
Q: Can I join your Campaign to get you umm..."elected"?
A: Hell yes, young Paduwan. Just Sign Up here & we'll tell you how you can be down w/ the coolest kids in town as we raise a lil righteous hell. If you're picked to participate, it can take as little as 15mins/wk.
Q: Well is there anything else we should know?
A: Uh...probably, but I don't feel like typing anymore so I'm a' cut & paste. See below...
DOWNLOAD & SHARE!!!
D.N.A
D.N.A
THE MILLION DOWNLOAD CAMPAIGN.
You wanna be down? Download. www.derrickashong.com
Today is the day we launch the THE MILLION DOWNLOAD* CAMPAIGN to:
- Connect the world through the electrifying, consciousness-raising sounds of Derrick N Ashong & Soulfège's new album, AFropolitan.
- "Break a band" without a corporate label.
- Change the music industry.
How: DOWNLOAD the album and then use Social Media, Email, www.derrickashong.com and Your Voice to get 10 of your closest friends to DOWNLOAD it and then get 10 of their closest friends to DOWNLOAD it, and then get 10 of their closest friends to DOWNLOAD it, and so on, until we reach 1,000,000 DOWNLOADS.
